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Today started off just like any other day in lockdown. I woke up, ate some food, debated what to do during my one-hour exercise window and inevitably began winding down for sleep. Except today isn’t just any day – it’s a Nike pre-release day and it’s the reason why I’m still up at 4.40am scanning through the Sole Supplier website and checking the Nike sneakers app. The release in question that has caused all this irrationality? - The Jordan 1 Game Royals. The Jordan 1 silhouette was first produced for Michael Jordan in 1984 and is considered by many to...

"Business not as usual" - for Sneaker Pharm this phrase has been floating around since late February 2020 and has become the norm for everyone in the UK since March. The COVID-19 pandemic triggered the UK government to impose closures of non-essential businesses to help quell the spread of the disease.  This has smashed our services drastically as we were forced to temporarily close our boutique. However, this is not a doom and gloom post about the impacts of COVID-19, it is a positive introduction to a new vehicle, a new medium we are exploring and riffing with. The blog...